DaimlerChrysler AG
International Press Launch
Mercedes Benz
C-Class Sports Coupé / C-Class T-model

Date/Venue:
2001 - Nice (France)

Preparation:
Approx. 10 months

Event duration:
20 day and evening events
Back-to-back groups

Target group:
National and international press delegates

No. of guests:
20 x 40 guests

Background:
COMMPANY initiated the worldwide premiere of a multilingual media presentation via video glasses.

Agency assignment:
COMMPANY took on an especially challenging task with the world premiere of Mercedes Benz's new C-Class Sports Coupé and Station Wagon.

The presentation of the C-Class took place in the former Villa Rothschild, today a museum, in Nice. This beautiful and extraordinary location presented the agency with a great challenge as the rooms did not allow for technical installations or, indeed, changes to accommodate conventional presentation technology. An innovative solution had to be found in order to customise the technical equipment to the special requirements of Mercedes Benz.

We developed a concept that was enthusiastically received by the press representatives, as it demonstrated a perfect interaction of presentation and entertainment at the exclusive gala dinner. The guests were given a choice of five languages with which to follow the Mercedes Benz presentation via inconspicuously placed Eye-Trek video glasses with integrated headphones at every table. This challenge was mastered by the Japanese technicians who provided the support in Nice, as the OLYMPUS prototype had been re-designed especially for this event.

Organisational services:
Worldwide innovation " technical concept
Worldwide innovation " realisation
Production management
Technical installations
Technical management

Event technical equipment:
Olympus-Eye-Trek
Sound technology
Power supply and distribution