Heidelberger Druckmaschinen
Vertrieb Deutschland GmbH
Open House 2002 - 2008

Date/Venue:
2002:
Hanover
Berlin
Frankfurt

2003:
Frankfurt
Berlin
Leipzig
Stuttgart
Munich (only social event)
Hamburg
Düsseldorf
Hanover

2003/2004:
Frankfurt
Berlin
Leipzig
Stuttgart
München (only social event)
Hamburg
Düsseldorf
Hannover

2005:
Berlin
Stuttgart
Hamburg
Düsseldorf
Hannover

2006 + 2007:
Heidelberg
Hamburg
Hannover
Düsseldorf

2008:
Heidelberg
Düsseldorf

Preparation:
Approx. 06 months

Event duration:
10 x 03 day events (in-house fair)
04 x 01 evening event (partner evening)

Target group:
National clients
Printing technology trainees
Printing trade association representatives

No. of guests: 
10 x 500 - 1.500 guests

Background: 
The national Open House is an annual event and the most important client-related promotion for the local branch offices. Over a 3-day period, the branches present product innovations and show entire product families in a workflow and solutions from pre-press to finishing. The events are usually complemented by presentations on printing and related commercial topics.

The branch offices also use the Open Houses as an opportunity to include a client and/or partners evening with a social program.

Agency assignment:
2002:
IIn a "rush-job" situation (4 weeks), COMMPANY developed an event concept for the Hanover branch office which involved a compulsory route through the exhibition. For lack of sufficient seating capacity, folding stools made from cardboard were used in the presentation area. A guided lighting system and new video visualisation possibilities contributed significantly to the success of the event.

By the way: the folding stools organised especially for this particular event have now become standard furniture at all presentations in the branch offices.

COMMPANY also managed the event-related technical equipment for the Open Houses in the Berlin and Frankfurt branches.

2003:
Building on the experiences of the events in 2002, COMMPANY developed a concept the Open House 2003 based on the topical parameters from central Marketing. The agency managed the planning, organisation and implementation of seven of the eight HDD branch offices´ events in 2003.

Organisational services:
Development of theme concepts (modular system)
Project coordination
CAD planning (placement consulting)
Presentation of the world-wide novelty "Printmaster PM 52"
Operational planning
Production management
Moderator
Social programme
Hotel arrangements incl. accommodation management (performing artist, crew)
All food & beverages (Hanover)

Show/s:
Michelle (close-up magic)
Ellen Obier (parodist)
Ladies Swing Quartet (walkaround band)
Desimo (entertainer/magic)
StreetLIVE (party music)
Giants Club feat. StreetLive (party music)
ChaPeau (entertainer/magic)
VenusBrass (Bar music)
Soul Melounge (bar music)
U-Bahn Kontrollöre in tiefgefronenen Frauenkleidern (comedy)
Andreas Müller (comedy)
Musical selection (café del mar, lounge music)

Equipment:
Exhibition equipment consultation
Folding stools with printed logo (1,500 pcs)

Event technical equipment:
Scaffolding
Video technology (entire equipment)
Networking of the exhibits via video technology
Audio engineering incl. show
Lighting incl. show
Power supply + distribution

Specials:
Due to the different venue conditions and the different presentations of the branch offices, each event had its own concept and, whilst conforming to the central uniform theme, its own regional and individual characteristics.