DaimlerChrysler AG
Mercedes-Benz press division
International press conference
"A Story of Passion"

Date/Venue:
2000 - Mercedes-Benz-Museum Untertürkheim

Preparation:
Approx. 04 months

Event duration:
01 x day and evening event

Target group:
National and internationale press delegates
Photographer
Executive comitee of DaimlerChrysler

No. of guests:
150 Press delegates
40 Photographers
60 VIP-guests

Objectives:
Gain high interest in the target groups
Present important new technological achievements, vehicles and events
Take a look ahead " new technologies and outlook on activities up to the IAA
Present clear benefits to the journalists with a story and (photo) motif

Background:
In December 1900, Daimler Motors delivered their first series of vehicles to Emil Jellinek. In the following year the model was christened after Jellinek's daughter Mercedes and first took part in car races " with surprising success. This marked the birth of the Mercedes brand, and the 100th anniversary of the brand was a reason for a communication event. A perfect opportunity to document the significance of the brand at present and in the future.

Automobile positioning values like quality, fascination and innovation form the backbone that characterises a brand as authentic, fascinating, visionary and passionate. Personal experiences, personalities and staff at all levels are the prerequisite for such an "enduring passion". During the past 100 years they have contributed passion and forward-looking ideas which have resulted in decisive developments and technological advancements in the automobile industry as a whole.

Agency assignment:
Initially, the agency was commissioned to plan, organise and run the assigned press conference. The agenda of the day event included appearances by various top management members of DaimlerChrysler AG to initiate the jubilee celebrations as was due the occasion. In the end, COMMPANY was entrusted with the entire planning, logistics and agenda arrangements of the international press event. This included:

Organisational services:
Creative concept
Entire organisation
Agenda, order of events
Production management
Production assistance
Presenters
Interior decoration
Food & beverages
Authority permits
etc.

Technical Equipment:
Furnishings and interior decoration
Table decorations
Floral decorations at the evening event

Event equipment/technology:
16:9 60" video plasma screens
Digital video input technology
Wireless simultaneous technology
Sound and light technology, evening event
External power supply and distribution at all locations