Daimler AG
Mercedes-Benz Truck Trophy 2008

Location/date:
October 2007 - Berlin
April/May 2008 - Cappadocia/Taurus mountains (Turkey)

Preparation time:
approx. 9 months

Event span:
06 day events
06 evening events

Target group:
Professional drivers and freight forwarders

No. of guests, preliminaries in Berlin:
24 participants
03 representatives from the press
04 staff from Mercedes-Benz Trucks, Stuttgart
06 staff from the Transport Academy (Verkehrsakademie) Kulmbach

No. of guests, finals in Turkey:
10 participants
05 representatives from the press
04 staff from Mercedes-Benz Trucks, Stuttgart
10 staff from the Transport Academy (Verkehrsakademie) Kulmbach
10 staff from Mercedes Benz Türk A.S., Aksaray

Background:
The aim of the event was for Mercedes-Benz Trucks to show what the target group of professional drivers afford every day on German and European roads as well as off the beaten track. The focus was on "direct driver communication" on the part of Mercedes-Benz Trucks, to be intensified by the "Truck Trophy" driving contest in the off road, on road and adventure sectors.

Agency task:
On the one hand, to show appreciation for the dedication and commitment of representatives of the "truck driver" occupation, and on the other hand, to show due respect and befitting regard for the vocation of truck driving.

Organisational services:
Consultation / concept
Location finding
Hotel sourcing
Hotel arrangements + room administration (guests, crew, press)
Purchasing and coordination of the flight charter
Staff sourcing (instructors, hostesses)
Contest planning (rules, tasks)
Contest procedure (tasks, judging, scoring system)
Visual design (CI, key visual)
Entire organisation
Scheduling
Production management
Production assistance
Supporting programme

Event technology:
Entire technology customised to all of the 15 driving-intensive Truck Trophy contests (on road, off road, adventure).