BASF AG
FIFA World Cup 2006

Date/venue:
2006 - Berlin
2006 - Hamburg
2006 - Kaiserslautern
2006 - Leipzig/Dresden
2006 - München
2006 - Nürnberg

Preparation:
Approx. 09 month

Event duration:
04 weeks

Target group:
nationale und internationale clients
(VIPs, customers)

No. of guests:
58 x groups,
Approx. 02-09 days

Goal:
Perfect VIP care during the FIFA World Cup 2006

Background:
In the year 2005, COMMPANY was commissioned by Germany's leading chemicals company BASF to look after around sixty national and international groups during the World Cup.
As a result of the perfect preparatory concept work for the Japanese, BASF decided to entrust COMMPANY with the entire customer care of all groups from a total of 22 nations.

Agency task:
COMMPANY was responsible for creating a customised supporting program for each of the 58 groups, depending on the duration of the stay (in some cases up to nine days) and according to the country-specific requirements. This gave the Frankfurt team the ideal opportunity to apply its intercultural competence.

Organisation:
Entire organisation
Scheduling
Accommodation (guests, crew, VIPs)
Scouting, supporting program
Location scouting, evening event
Logistics coordination
Clothing / accessories / give-aways
Printing and distribution of travel documents
Official licensing and authorisation
Security
etc.

Specials:
Read about more World Cup 2006 projects organised and managed by COMMPANY at "Trumpf FIFA World Cup" and "LG Electronics".