Axel Springer Verlag AG /
AUTO BILD editorial office
Germany´s best driver

Date/Venue:
2000 - Hamburg
2001 - Hanover
2002 - Magdeburg/Oschersleben
2003 - Magdeburg/Oschersleben
2004 - Magdeburg/Oschersleben
2005 - Magdeburg/Oschersleben
2006 - Lüneburg/Hamburg
2007 - Klettwitz/Dresden
2008 - Lüneburg/Hamburg

Preparation:
Approx. 11 months per event

Event duration:
3 days each

Target group:
Finalists of the preliminary rounds
Federal Minister of Transport
Trade association representatives (DVR, AvD, DEKRA, ZDK)
Industry representatives (Volkswagen, Pirelli, BP / Castrol / Aral, Ford etc.)

No. of guests:
Approx. 100 guests (finalists + partners)
Approx. 50 VIPs (industry, ministers, trade associations, publisher)
Approx. 50 crew

Objectives:
Generate high interest within the target groups and encourage high participation. Reach the general public

Agency assignment:
2000
COMMPANY´s first assignment was to organise the show for the closing event (award ceremony).

2001 - 2008
COMMPANY was commissioned to manage the entire planning, logistics and show for the closing event(s).

The events comprised several parts:
Welcome evening
Get-together evening
Gala-evening/Award ceremony

Organisational services:
Entire organisation for the closing event (apart from the active motoring elements)
Operational planning
Production management
CAD planning
Hotel arrangements incl. accommodation management (guests, crew, VIPs)
Technical equipment in the conference rooms
All food & beverages

Show/s:
Verena Wriedt (presenter)
Ranz & May (cabaret act)
Hape Kerkeling (cabaret act)
Herr Holm (cabaret act)
ABBA Revival Band (cover band)
Beatles Revival Band (cover band)
Royal Disco Show (cover pop show)
ULik (music band)
Green Gift - Stauschau (performing artist)
4 2 C (bar music)
StreetLIVE feat. Joe Whitney (bar music)
Stage TV (multimedia stage performance)
Spinning Twins (Walking act)
The Marghonas (juggling)
The Art of Mouth (A-capella / noise imitation)
PartyRepublic (party music)
Abendroth (bar music)
Scott & Muriel (magic show)
Farell-Tigerschool at the old Hagenbeck'schen Dressage arenea
Fabien Kachev (Comedy)
Ladies Live (bar music)

Equipment:
Furnishings/room decoration
Table and room decorations
Equipment (car ramps, pylons)

Event technical equipment:
Conference technology
Scaffolding
Stage equipment
Video engineering - beamer, screens etc.
Audio engineering incl. show
Lighting incl. show
Power supply + distribution

Specials:
Due to the Elbe floods in 2002, COMMPANY had to reorganise the entire accommodation and evening events to an alternative hotel with a comparable infrastructure 24 hours before the arrival of the guests. Together with the industry partners, a spontaneous benefit concept was initiated. AUTO BILD donated all the proceeds to the flood victims.