Axel Springer Verlag AG
AUTO BILD editorial office
AUTO 1 OF EUROPE

Date/Venue:
2001 - Geneva (A1oE 10th anniversary)
2002 - Geneva
2003 - Geneva
2004 - Geneva
2005 - Geneva
2006 - Geneva (A1oE 15th anniversary)
2007 - Geneva
2008 - Geneva

Highlight 2006:
Axel Springer celebrates two anniversaries smilar: 15th anniversary "Auto 1 of Europe" and 20th anniversary AUTO BILD.

Preparation:
Approx. 11 months per event

Event duration:
Evening event

Target group: 
International top decision makers (chairmen + executives) and advertising clients from the automobile industry
Representatives from the 15 (2006: 24) AUTO BILD sister publications

No. of guests:
Approx. 450 - 550 guests per event

Background:
Since 1992, AUTO BILD and its currently 24 sister publications has awarded the "Auto 1 of Europe"-Award, the most important award in the international automobile industry, and an innovation prize for exceptional developments in technology on the last press day before the opening of the Geneva Car Salon.

Agency assignment:
2000:
Our agency was commissioned to find a centrally located and appropriate location in Geneva (the premises were opted for the following five years).

2001 - 2008:
COMMPANY was commissioned for the entire planning (creative concept work), logistics and show arrangements for the award ceremony. The client requested a new concept for both the premises (furnishings etc.) and the presentation ceremony to be made each year. As a rule, the focus is on the stage-management of the 5-7 finalists´ vehicles and the winner rating.

Organisational services:
Creative concept work
Entire organisation
Operational planning
Production management
Production assistance
Artists selection
Music selection + choreography
CAD planning
Hotel arrangements incl. accommodation management (performing artist, crew, VIPs)
Guest and VIP transfers
Safety concept
Staff acquisition (hostesses, cloakroom, chauffeurs)
All food & beverages

From 2004:
Design and implementation of a sponsor concept
Acquisition of sponsors
Location subletting/additional utilisation

Show/s:
Désirée Nosbusch (presenter)
Nazan Eckes (presenter)
Radka Kaspar (presenter)
Stage TV (performing artist)
Lais Franzen (performing artist)
The Brooms (dance choreography)
Till Pöhlmann STIX (performing artist)
Stefan Zimmermann (performing artist)
Boney M. (show band)
The Golden Space Riders (cover band)
The Divas (cover band)
Four Peppers (cover band)
4 2 C feat. Melanie Nandolf (bar music)
Galileo (Classical music/vocals + strings)
StreetLIVE feat. Joe Whitney (bar music)
Anna Maria Kaufmann (soprano, classic)
in duet with Piero Mazzochetti (tenor, classic)
Salut Salon (classical salon music)
Giants Club (cover band)
SaxAngels (marching band)
Fully Delight (Vocal & dance performance)
Tr'espace (Diabolo)
Princesses of Violin (Klassik-Pop)
Deidra Jones (Lounge Band)
Soul Melounge (Lounge Band)
DJ Jondal
Show barkeeper

Equipment:
Comprehensive stage props and scenery
Furniture/decorations and floral arrangements
Table and room decorations
Additional equipment, e.g. cup holder, advertising walls etc.

Event technical equipment:
Scaffolding
Stage equipment
Video technology 16:9 beamer / screen etc.
Video documentation (Betacam)
Production of a live digital rating system (using Macromedia)
Audio engineering incl. show
Lighting incl. show
Power supply + distribution

Specials:
2002
COMMPANY organised a cooperation deal between ASV and MAZDA. The concept behind this was the joint use of the rooms rented by AUTO BILD resulting in effective cost-sharing.

2003
COMMPANY once again won the tender to plan and carry out the event in 2004. The deciding factor was the innovative concept for room use and the presentations.

2004
COMMPANY initiated a cooperation deal between ASV and VW. The concept behind this was the joint use of the rooms rented by AUTO BILD resulting in effective cost-sharing.

In 2006, the guests will be able to enjoy an entirely newly designed ambience with optimal communication possibilities and some absolute media  highlights. G-LEC - state-of-the-art light technology - a 20-meter screen with hardedge projection, and much more besides.