01.05.2007 - m+a report April/May 2007
Technical perfection for the bis show. The Axel Springer publishing house uses its “Auto-1-of-Europe” award to present itself as a competent brand partner to the car industry and as Germany’s number 1 media company.
For several years now, the annual convergence of car worshippers in Geneva to view the latest models has benefited from an extra feature. For the seventh time in succession, the Frankfurt-based Agentur Commpany
15.04.2007 - Trade Fairs International 2-07
How to do business with the Russians?
In Russia, some things work differently than elsewhere. Since the days of Mikhail Gorbachev and Helmut Kohl we know how important human relations are.The hallmarks of doing business in Russia are rapid action and fast decision-making. Long correspondence and unnecessary explanations are avoided. In most cases, personal recommendations are key for business. No matter how interesting your product may be – it will be absolutely unimportant if