Axel Springer AG successfully pitched
AUTO BILD to continue cooperation with COMMPANY


The Frankfurt event agency has again secured the project accounts for the "Auto1 of Europe" and "Deutschlands beste Autofahrer" (Germany's best drivers) with Axel Springer AG and their print medium AUTO BILD, for the next 2 years. Europe's most important automobile award "Auto1 of Europe" will again be organised in both 2007 and 2008 by COMMPANY. And so for the seventh time in series, CEO Mario M. Flaschentraeger and his team will stage the international gala at the Geneva Motor Show. This recurrence is quite extraordinary in the events industry.

Yet in the summer, the cards were due to be reshuffled: besides COMMPANY, three other leading German event agencies - Atelier Markgraph (Frankfurt), Facts+Fiction (Cologne) and Maritz (Düsseldorf) - were invited to make a pitch for the account.

As a result of the successful outcome of the past six events, COMMPANY again presented the most convincing concept, and again mastered all the challenges of the event without any hitches.

Not surprisingly. COMMPANY is planning a new highlight for the next "Auto1 of Europe" - viewed in the events industry as the most successful European automobile award ceremony - thus further underlining the successful philosophy and concepts of the agency.

 
 
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